It’s beer! It’s a seltzer! It’s - just water? Liquid Death has taken the water industry by storm thanks to their chaotic marketing and clever packaging. With the goal of being a sustainable alternative to bottled water and a macho alcohol substitute, they produced a distinct brand with a quality product. This commercial highlights Liquid Death’s dedication to sustainability under the guise of an aggressive facade.
PROJECT OVERVIEW
Liquid Death
DELIVERABLES
90 Second Commercial
Video Production: Brian Haitz
Costume, Props, and Set Design: Sammie Connor
Script and Director: Annie Hodge
CREATIVES
This is student work in pursuit of a master’s degree. This is not an authentic brand.