It’s beer! It’s a seltzer! It’s - just water? Liquid Death has taken the water industry by storm thanks to their chaotic marketing and clever packaging. With the goal of being a sustainable alternative to bottled water and a macho alcohol substitute, they produced a distinct brand with a quality product. This commercial highlights Liquid Death’s dedication to sustainability under the guise of an aggressive facade.

PROJECT OVERVIEW

Liquid Death


DELIVERABLES

90 Second Commercial


Video Production: Brian Haitz

Costume, Props, and Set Design: Sammie Connor

Script and Director: Annie Hodge

CREATIVES

This is student work in pursuit of a master’s degree. This is not an authentic brand.

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