Tasked with creating a unique and experiential cereal brand, Night Cap was born. We aimed to turn the cereal industry on its head by capitalizing on the growing unconventional market for alcohol consumption. This alcoholic cereal brings a new twist to breakfast for dinner, how about breakfast for pre-game? To promote further engagement with the product, the cereal boxes unfold to reveal a game board that involves flipping the cereal bits into the squares to perform the listed task. Both witty and elevated, Night Cap is a classy spin on America’s favorite breakfast food - because breakfast does not have a curfew.